There’s a Pony In Here Somewhere: The MLS Yields Its Secrets

Have you heard this cute story about a forever-optimistic little boy? He wandered into his room one day and, much to his surprise, his floor was covered in horse manure. Whoopee, he cried! There must be a pony in here somewhere.

Well, that’s the way I felt when I immersed myself into an incredibly rich database called the MLS. Now, before you say to yourself that this guy needs to get a life, using market information…like that contained in the MLS…on behalf of my clients has been my business life for as long as I can remember. The pony connection came after I realized that the MLS had a whole lot more information to give up than was currently available. So, I began building a way to get at it. Specifically:

  • Are there objective measures of how different towns affect real estate sales prices?
  • Markets do not move uniformly up and down. Is it possible to identify pockets of strength and weakness within towns so that listing and offer prices could be based on facts instead of assumptions.
  • Is the relationship between time and market and selling price so strong that it can be used as a guide in the development of home marketing strategies?
  • Could a system be developed that minimizes the risk in real estate transactions?

The analysis system I developed…it’s called Hyperlocal Market Analysis…answers every one of these questions along with many more. If you are thinking of buying or selling a home you need this information. And I am the only Realtor who can give it to you.


Categories: All Posts, Residential

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