Author Archives
As a REALTOR I have a unique background that will work for you: real estate investor; owner, advertising and sales promotion agency; advertising copy writer; writer, home magazines; director, national sales forces. To these credentials I add a love for Essex County, an amazingly diverse and special place that anyone can call home. Can we work together on your real estate needs?
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The Management of Perceived Demand Results in Good Deals
The management of perceived demand is the core principle of how I market homes. Regardless of whether a marketer is tasked with moving houses or happy meals, the basic job is the same; create conditions that will lead to sales…. Read More ›
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What Comps Don’t Tell You About the Market For Your House
The easiest way to explain the myth of comps is though the use of a baseball metaphor. Suppose you are a team manager and you have to decide who to play at a particular position. You have two candidates, both… Read More ›